A Journey into Emerging Media

Examining the Role of Emerging Media in Integrated Marketing Communications

Internet Evolution: We’ve Come a Long Way, Baby!

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As I continue think about all that has changed over the past 10 years and where emerging media is taking us, I started to wonder, “What exactly did the World Wide Web like in 2001?” Do you remember? I barely do.

2001 was the year of the Dot-com bubble burst, when fledging tech companies bet money (lots of it) that we would begin living our lives more and more online. Perhaps these companies were just 10 years ahead of their time? Or perhaps they didn’t understand that the ultimate appeal of the Internet would come with Web 2.0, when the Web evolved into an interactive, social community.

Here’s a little trip down memory lane into the world of Web 1.0:

Apple Homepage in 2001

New York Times Homepage in 2001

MSN Homepage in 2001

If you want to have a little fun, enter the URL of your favorite Website on The Wayback Machine. The Wayback Machine archives over 150 billion Web pages dating back to 1996. It’s fun to see how far the Internet has come since 1996. Some of our Websites were downright ugly! Check out this infographic created by OnlineUniversity.net comparing the Web of 1996 to 2011.

Web 1996 vs 2011

It’s hard to believe that today’s most popular site—Google—did not even exist in 1996. Gee, hasn’t Google been around forever? I guess not. 🙂

Google Homepage, 1998

During the past 10 or so years, we’ve evolved from Web 1.0 into Web 2.0 with predictions of Web 3.0 on the horizon. Web 2.0 took us from static pages with publishers controlling content to this:

Web 3.0 will be the next step in the Internet evolution. Also known as the Semantic Web, it will give the massive amount of data on the Web “meaning” with better organization, definitions, and interconnected pages. It will transform the Web into a more meaningful, searchable database.

 Are you ready?


Written by Jennifer

September 14, 2011 at 11:16 pm

One Response

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  1. It is amazing how much has changed in the world since 2001, especially in the area of technology. In 2001 I don’t even recall having access to the world wide web and just recently, something called iCloud was rolled out by Apple. iCloud allows users to store data such as music files on remote computer servers for download to multiple devices like the iPHone, iPods, iPads and PCs running MAC OS X or Microsoft Windows. iCloud also works like a data syncing center for emails, calendars, notes, to-do lists, contacts, and other data. I’m a big music lover and am all for the ability to store more tunes but it seems like I just learned how to use an iPod and now there’s something new to learn. Sometimes I can’t help but wonder if technology changes so often just so consumers have to spend more money rather than changing because there is a true need or benefit. Nonetheless, I’m waiting for the day when we no longer have to use cars, trains, and planes to get places and can just be “beamed-up” like we say in Star Trek year’s ago.

    Now that could be a cost-saving effort not only for transportation but also communication don’t you think?


    October 1, 2011 at 10:24 pm

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